Sunday, October 7, 2007

Telemundo novelas launches in Latin America, Europe, Asia, Africa, Indonesia and in Ghana.


Telemundo continues to extend its reach to emerging markets. Telemundo generated a 30% increase over 2005, with 26,000 hours of programming aired around the world in 2006. July 2007, marked the premieres of 15 Telemundo Internacional original novelas throughout Latin America, Europe, Asia, Africa and Indonesia.

Telemundo’s most recent reality show produced by Nostromo is enjoying huge success in Indonesia, considered as one of the most competitive Asian television markets.
Quinceñera (My Teen Dream) is a ratings blockbuster for the Indosiar network raising the network from the fifth position in its country’s network ranking, to first place in the 7:00pm time slot with a 27% share.

Further expanding its reach, and in a first for the network, Telemundo has debuted in Ghana with one of its most popular novelas to date, El Cuerpo del Deseo (Second Chance).

"Our commitment to producing high quality, original programming has produced a successful international business model that has resulted in a strong and expanding presence in markets worldwide."

Telemundo productions that have made their international debut this year include: Corazon Partido (Broken Heart), which premiered in Bolivia on the Unitel network; Marina, which aired in Peru on Andina TV; Amores de Mercado (Tough Love), launched in Romania on Acasa TV; Zorro: la Espada y la Rosa (Zorro: The Sword and the Rose) which aired in Nicaragua on Televicentro; Complices (Accomplice to Love), which premiered in Ecuador on Teleamazonas;12 Corazones (12 Hearts), which aired in El Salvador on Megavision; and Los Teens (Teens), which aired in Poland and Hungary on Zone Romática. Dame Chocolate (Sweet Secret) made its debut in three countries, premiering first in Costa Rica on July 23rd on the Teletica network and debuting in Spain on the Antena 3 network.

In addition, La Viuda de Blanco (White’s Widow), El Cuerpo del Deseo (Second Chance), Marina, Pasion de Gavilanes (Hidden Passion), Amores de Mercado (Tough Love), La Tormenta (The Storm), and Tierra de Pasiones (Land of Passion) have also launched to global audiences.

International Ratings Highlights:

This summer, Telemundo’s ratings increases in Latin America propelled the network past its Spanish-language competitors in the region.

In Brazil, El Zorro: la Espada y la Rosa ranked third among the top five networks in the country.

In Ecuador, original primetime novelas Amores de Mercado, Dame Chocolate and Amarte Así: Frijolito out-performed their competition

In Colombia, Marina was released through the Caracol network garnering a 38.95% audience share during its time slot. Dame Chocolate’s premiere was rated #1 during its time slot, with 17.5 rating and a 46% share of audience. Madre Luna’s premiere was the leading telenovela among its competitors, and obtained 6.3 rating points and 36% share.

Source: http://www.hispanicad.com