Tuesday, September 9, 2008

Lucero Signs With Olay

Mexican beloved superstar, Lucero, has become the official celebrity spokesperson for Procter & Gamble's brand, Olay. he advertising campaign will consist of TV, print, radio and online ads to be featured nationwide in Hispanic publications and broadcast stations in Mexico and the United States. Lucero's voice will also be heard on the soon to be released Spanish website, version of the popular online consultation Web site, Olayforyou.com

"I'm honored that such a prestigious brand like Olay has chosen me to become the spokesperson for their line, which I much like," added Lucero.