Monday, October 1, 2007

CANE...rebroadcast in spanish on Azteca America


The new CBS drama, CANE, is rebroadcast via 60 Azteca America affiliates in spanish. The show will be rebroadcast every Saturday on Secondary Audio Program (SAP) and solely sponsored by Chevy. "It's the first time for our network that a series produced for the general market in English is being made available on a massive scale to the U.S. Hispanic viewing audience," said Karen Davis, executive vice president of marketing for Azteca America told Marketing y Medios.