Thursday, April 17, 2008

MTV LATIN AMERICA BRINGS “MTV TEEN AGE CLICKS” TO THE ART WORLD


(PHOTOS BY MANNY HERNANDEZ AT MHPIXS.com. CLICK ON IMAGE TO ENLARGE)

INNOVATIVE ART EXHIBIT REFLECTS THE NETWORK’S RESEARCH INSIGHTS & FINDINGS ON YOUTH CULTURE IN LATIN AMERICA

“MTV TEEN AGE CLICKS” to travel through Miami, Mexico, Argentina and São Paulo

On April 4th, MTV Latin America premiered a unique and innovative art exhibit titled “MTV Teen Age Clicks,” at the Richard Shack Gallery at the ArtCenter/South Florida, Lincoln Road, in Miami Beach. “MTV Teen Age Clicks” is reflecting MTV’s research findings and insights on youth culture.
Designed as a way to share MTV Networks’ research findings with the public, “MTV Teen Age Clicks” was first conceived by MTV Europe and has proven to be a huge success in London. The latest “MTV Teen Age Clicks” exhibit will use MTV Latin America’s research insights and findings and will travel through Miami in April; Mexico City at FEMACO (Feria México Arte Contemporáneo) from April 23rd- 27th; Buenos Aires at ArteBA (Arte Buenos Aires) from May 28th through June 2nd and São Paulo (venue and date to be announced shortly). At each exhibit, local artists will enliven the atmosphere with their own personal touch. Anyone interested in understanding today’s youth culture should attend this exhibit.
In an effort to further understand the diversity of kids and young people throughout the world, MTV Networks International spoke to 24,000 teens in more than 20 countries via different research methodologies. Young people were surveyed in Argentina, Brazil, China, Denmark, France, Germany, India, Indonesia, Japan, Mexico, South Africa, Sweden, the UK and the USA. “MTV’s Teen Age Clicks” exhibit is a visual recap and interpretation of MTV Latin America’s findings and will showcase a developing world where young people are optimistic and hopeful despite facing great challenges.

Contrary to what adults may believe, young people today are conservative, smart, influential, image conscious, immersed in technology, surrounded by music, stressed to be cool, connected to one another like never before and yet face many hurdles.

“We met and spoke with an amazing set of young people in conducting this research and we felt inspired by their natural creativity and exuberance for life,” said Noel Gladstone, Vice President of Research for MTV Networks Latin America. “As experts in television and entertainment, we have an ongoing interest in better understanding youth’s core concerns and perspectives on the world and this exhibit is a true reflection of that.”

MTV Latin America is working with Miami based independent curator Mariangela Capuzzo, to select local contemporary artists, senior BFA candidates of the New World School of the Arts of Miami, Florida, to help express MTV’s research findings.

Subject matters and participating artists will include:

Stressed for success: Addresses the intense pressure which young people experience concerning morality, their future and having to take responsibility for their successes and/or failures.

Fear Factor: Young people’s fears about crime, kidnapping, jobs, education and a general distrust in the government and the police; it turns out that what they really want for Christmas is a good job!

Teenage bedroom: Their safe haven, but also a place where they feel connected to the world.

Sex: Young people’s premature exposure to all things sexual. Today, thanks to the web, most 12-year olds have seen more illicit material online than an older generation did in a lifetime.

Brand Me: Young people have evolved from being just marketing savvy to being active marketers themselves, being always on display like never before.
Communication Explosion: Technology has enabled young people to have closer friendships and more friends than ever before, courtesy of constant connectivity via instant messaging, e-mail, cell phones and SMS. This digital communication complements television, but does not substitute it, as television is still very much a part of young people’s digital conversations.
Following is the list of the selected artists, subjects and mediums.
1. My World: Farhana Hoque (Installation)
2. Well-being: Juan Camilo Rojas (Installation)
3. Stressed for Success: Victor Vázquez & Jordan Service (Painting / Multimedia)
4. Fear Factor: Patricia Hernández (Video)
5. Teenage Bedroom: Monica de Miguel (Installation / Multimedia)
6. Teenage Toilet / Sex: Samantha Kocking (Painting), Sophia Londono
(Sculpture / Photography), Monica de Miguel (Installation)
7. Needs: Lisa Torske (Painting / Collage)
8. Brand "Me": Kelly Williams (Installation / Collage)
9. Communication Explosion: Kelly Williams (Installation / Sculpture)
10. Music: Patricia Hernández (Video)
11. MTV Logo: Farhana Hoque, Michelle Mancriffe (Sculpture / Installation)